A young and future-thinking design house, True is the brainchild of two young men who grew up wanting to create the future. For them "modern" is, first of all, going beyond fashion, identifying what is real and what is trend by investing in originality over those “movements” in design that too quickly change from innovative into conventional.
For True, fashion and trend should only be fleetingly appreciated, but also seen as a catalyst for identifying the larger underlying changes in the market. True is company that aims to move forward by appreciating the past, but has its eyes set firmly on the future. Completely realistic, True are aware that everything around them gets old before they do, which is why they approach design through the nexus of past and present – classics for the modern age.
“A relative newcomer to our range, our team already relishes the value that this show stopper collection offers. Groundbreaking concepts and simplistic pragmatism, True should be applauded for identifying workplace and public space gaps. A solid case-in-point here is Pincette range, which typifies the True portfolio.”