Designed by Milan-based studio DWA Design Studio, the Pedrali booth showcased their skillfulness with colours and lightweight materials to create a dreamy, springlike environment. We particularly loved the fresh and vibrant colour palette paired with the soft, curved shapes of the pieces.

As has been custom for the past few years, exhibiting brands were encouraged to embrace sustainable practices – furthering the Salone’s mission of environmental stewardship. Preference towards raw materials and close attention on the ability to reuse, recycle, and disassemble the stand was key to Pedrali’s sustainability efforts.

The collections were expertly raised on raw birch wood platforms amongst an integrated landscape of hanging and ground plants, again playing into the ethereal and natural theme of the stand and encouraging visitors to move through the enchanting atmosphere and engage with the products.

Read more about the Pedrali brand HERE.